Welcome! I’m glad to have you here.
What’s your mood like this morning?
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1
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Classroomscreen
Classroomscreen hit the ground running due to their excellent SEO ("classroom" + "screen" is very easy search input if you're looking for an online whiteboard), but they wanted to be the stand-out for teachers across the globe. They needed a fresh new landingpage that represented all their upcoming ideas, to make people excited to get to know and learn the (free to use!) program. Furthermore, it was necessary to convert these non-techy teachers into pro-user advocates for their school district.
Kill your darlings
In full control of the outcome, the team started with wireframes and came to the conclusion that not all patterns are created equal. Some we kept, like copywriting and positioning. Others were left out, hover effects that are not intuitively discoverable. Exclusively informed by the user and research, a clear foundation was provided.
Bringing teachers to the forefront
Classroomscreen is a by-teachers-for-teachers SaaS platform, meant for primary school teachers to prepare their work and manage classes in real time, district directors and kids who want to answer fun quizes. Through user research we discovered a fun and bubbly community on Twitter/X who took pictures of their dashboards and tagged Classroomscreen intrinsicly. We wanted to put them in the spotlight on the homepage!
Fun, colorful and sincere
Classroomscreen is a by-teachers-for-teachers SaaS platform, meant for primary school teachers to prepare their work and manage classes in real time, district directors and kids who want to answer fun quizes. Through user research we discovered a fun and bubbly community on Twitter/X who took pictures of their dashboards and tagged Classroomscreen intrinsicly. We wanted to put them in the spotlight on the homepage!
Result
The freshly defined brand has given Classroomscreen the perfect foundation to represent their values both now and in the future. By showcasing this brand through a new website, they now have a thoughtfully designed and user-friendly product, complete with delightful interactions and charming illustrations. With a future-proof codebase and CMS, the website aligns seamlessly with Classroomscreen's potential and beyond.
Clean up the desk by moving the items!
Marketing Automation
Copywriting
Design Systems
Usability testing
brand strategy
Service thinking
UX/UI Design
Projects
Classroomscreen
Gardener’s Dream
Helixers
Ekster Wallets
Impact Buying
About
About
Contact
Writing
SEO for UX
Usability testing
Recommended Substacks
Reading list 2025
How to set up your Shopify
Welcome! I’m glad to have you here.
What’s your mood like this morning?
7
8
10
11
12
6
3
4
5
1
2
9
Classroomscreen
Classroomscreen hit the ground running due to their excellent SEO ("classroom" + "screen" is very easy search input if you're looking for an online whiteboard), but they wanted to be the stand-out for teachers across the globe. They needed a fresh new landingpage that represented all their upcoming ideas, to make people excited to get to know and learn the (free to use!) program. Furthermore, it was necessary to convert these non-techy teachers into pro-user advocates for their school district.
Kill your darlings
In full control of the outcome, the team started with wireframes and came to the conclusion that not all patterns are created equal. Some we kept, like copywriting and positioning. Others were left out, hover effects that are not intuitively discoverable. Exclusively informed by the user and research, a clear foundation was provided.
Bringing teachers to the forefront
Classroomscreen is a by-teachers-for-teachers SaaS platform, meant for primary school teachers to prepare their work and manage classes in real time, district directors and kids who want to answer fun quizes. Through user research we discovered a fun and bubbly community on Twitter/X who took pictures of their dashboards and tagged Classroomscreen intrinsicly. We wanted to put them in the spotlight on the homepage!
Fun, colorful and sincere
Classroomscreen is a by-teachers-for-teachers SaaS platform, meant for primary school teachers to prepare their work and manage classes in real time, district directors and kids who want to answer fun quizes. Through user research we discovered a fun and bubbly community on Twitter/X who took pictures of their dashboards and tagged Classroomscreen intrinsicly. We wanted to put them in the spotlight on the homepage!
Result
The freshly defined brand has given Classroomscreen the perfect foundation to represent their values both now and in the future. By showcasing this brand through a new website, they now have a thoughtfully designed and user-friendly product, complete with delightful interactions and charming illustrations. With a future-proof codebase and CMS, the website aligns seamlessly with Classroomscreen's potential and beyond.
Clean up the desk by moving the items!
Marketing Automation
Copywriting
Design Systems
Usability testing
brand strategy
Service thinking
UX/UI Design
Projects
Classroomscreen
Gardener’s Dream
Helixers
Ekster Wallets
Impact Buying
About
About
Contact
Writing
SEO for UX
Usability testing
Recommended Substacks
Reading list 2025
How to set up your Shopify